Privacy Policy

Last updated: 8 August 2026

This Privacy Policy explains how Geometry Wholesale EU collects, uses, shares, and protects personal data when you visit this storefront, apply for a wholesale account, nominate a store, sign in, place an order, contact us, or otherwise interact with our services.

This storefront is intended mainly for business customers. Personal data may still identify an individual, including a sole trader, buyer, employee, representative, delivery contact, or person who nominates a store.

Who is responsible for your data

Geometry Wholesale EU (“Geometry”, “we”, “us”, or “our”) is responsible for the personal data described in this policy. The Geometry business identified as the seller in your order confirmation or invoice is the controller of personal data used to manage that order. You can contact the Geometry privacy team at wholesale@geometry.house.

If you need the controller's registered address or other formal company details, please contact us before submitting personal data or placing an order.

Personal data we collect

Depending on how you use the storefront, we may collect:

• contact details, such as your name, business email address, telephone number, role, and communication preferences;
• business and account details, such as company or store name, website, social handle, business address, country, VAT identification number, business type, company location, and wholesale approval status;
• order and transaction details, such as products, quantities, prices, discounts, currency, payment status, payment terms, invoices, delivery address, tracking details, returns, credits, and customer-service history;
• application and nomination details, including information submitted in wholesale, trade, or store-nomination forms;
• technical and usage data, such as IP address, device and browser information, language preference, storefront interactions, cookie choices, and security or diagnostic records; and
• communications and any other information you choose to provide.

Please do not provide sensitive personal data unless we specifically request it and it is necessary for a lawful purpose.

How we collect personal data

We collect personal data directly from you, from the business or person you represent, through your use of the storefront, and from service providers that support our commerce operations. If a business account administrator adds you as a contact or user, or if someone nominates a store, we may receive information about you from that person.

Why we use personal data

We use personal data for the following purposes and legal bases:

• Contract and pre-contract steps: to review applications, create and administer accounts, provide prices and availability, process and deliver orders, handle payments, returns, credits, and customer support, and communicate about the services you request.
• Legal obligations: to keep tax and accounting records, verify information where required, respond to lawful requests, and comply with consumer, product, customs, sanctions, fraud-prevention, and other applicable laws.
• Legitimate interests: to operate and improve the storefront, protect accounts and systems, prevent misuse and fraud, understand service performance, manage business relationships, and establish, exercise, or defend legal claims. We consider the impact on your rights before relying on this basis.
• Consent: where required for non-essential cookies, certain analytics or advertising activities, and optional marketing communications. You may withdraw consent at any time without affecting earlier lawful processing.

Where we must collect personal data to enter into or perform a contract, or to comply with law, we may be unable to provide the requested account, order, or service if the required data is not supplied.

Cookies, analytics, and similar technologies

We use cookies and similar technologies that are necessary for storefront functions such as security, sign-in, cart, checkout, language preference, and privacy choices. Where required by law, optional analytics, marketing, or advertising technologies are not used until you give consent.

You can review or change optional-cookie choices at any time by selecting Cookie Preferences in the storefront footer. You can also control cookies through your browser. Blocking necessary technologies may prevent parts of the storefront from working.

Marketing communications

We send optional marketing communications only where permitted by law, including when you have asked to receive them or given consent where consent is required. You can unsubscribe using the link in a marketing email or by contacting us. Service messages about an application, account, order, invoice, delivery, security matter, or policy change are not marketing messages.

How we share personal data

We share personal data only as needed for the purposes described in this policy. Recipients may include:

• Shopify and providers that host or operate the storefront, customer accounts, checkout, and commerce systems;
• payment, fraud-prevention, accounting, tax, invoicing, fulfilment, warehouse, carrier, delivery, customer-support, email, analytics, security, and professional-service providers;
• Geometry group companies, distributors, or fulfilment partners involved in the relevant business relationship or order;
• public authorities, courts, regulators, insurers, auditors, or advisers when disclosure is required or reasonably necessary; and
• a buyer, seller, or adviser in connection with a proposed or completed business transaction, subject to appropriate safeguards.

We do not sell personal data for money. If applicable law treats certain advertising or data-sharing activity as a sale or sharing, we will provide the controls and notices required by that law.

International data transfers

Some service providers or related businesses may process personal data outside the European Economic Area, the United Kingdom, or Switzerland. When a transfer requires protection, we use an approved safeguard, such as an adequacy decision, standard contractual clauses, or another lawful transfer mechanism, and supplementary measures where appropriate. You may contact us for more information about the safeguard used for a relevant transfer.

How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business and tax records, resolve disputes, enforce agreements, and meet legal, accounting, and security requirements.

Retention periods vary by record. Account and order records are generally kept for the life of the relationship and the applicable legal retention period. Unsuccessful application, enquiry, nomination, analytics, and security records are kept for shorter periods unless they are needed for a legal claim, fraud prevention, or another documented reason. Data is deleted or anonymised when it is no longer needed.

Security

We use reasonable technical and organisational measures designed to protect personal data. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security. Please use a strong, unique password, protect account access, and contact us if you suspect unauthorised use.

Your data protection rights

Depending on your location and the circumstances, you may have the right to:

• request access to your personal data and information about its use;
• request correction of inaccurate or incomplete data;
• request deletion of personal data;
• request restriction of processing;
• object to processing based on legitimate interests or to direct marketing;
• receive certain data in a portable format and transmit it to another controller;
• withdraw consent at any time where processing is based on consent; and
• request safeguards relating to a decision based solely on automated processing that produces legal or similarly significant effects.

These rights may be limited by applicable law. To make a request, email wholesale@geometry.house with the subject “Privacy request”. We may need to verify your identity and authority to act for a business or another person. We will not discriminate against you for exercising a privacy right.

You may also complain to the data protection authority in the country where you live or work, or where you believe a breach occurred. We would appreciate the opportunity to address your concern first.

Automated decisions

We may use automated tools to support fraud prevention, security, account checks, or application review. We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects unless the decision is authorised by law, necessary for a contract, or based on explicit consent with the safeguards required by law.

Information about other people

If you provide personal data about another person, including a colleague, delivery contact, or store nominee, you must be authorised to do so and should direct that person to this policy where appropriate.

Children

This wholesale storefront is for businesses and is not directed to children. We do not knowingly collect personal data from children through wholesale applications or orders. If you believe a child has provided personal data, please contact us.

Third-party services and links

The storefront may link to services operated by other organisations. Their privacy practices are governed by their own notices. This policy does not apply to a third party's independent processing.

Changes to this policy

We may update this policy when our services, providers, legal obligations, or privacy practices change. We will post the revised policy here and update the date above. If a change materially affects how we use personal data, we will provide additional notice where required.

Language and accessibility

This policy may be translated for convenience and accessibility. We aim to keep translations consistent with the approved English version. If a translation differs from the English version, the English version controls to the extent permitted by applicable law.

Contact us

For privacy questions or requests, email wholesale@geometry.house with the subject “Privacy request”. Please include enough information for us to understand and respond to your request, but do not send passwords or unnecessary sensitive information.